With the vast array of Social media platforms, choosing and concentrating your efforts and presence on one or two in our opinion is the best way to go.
Many small business owners are scrambling to find time to market their business on a multitude of social media networks with little or no results to show for their time and effort. While networks like Facebook, Instagram, Twitter, LinkedIn, and Pinterest each offer a unique set of benefits, engaging your audience across multiple platforms won’t necessarily drive results for your business.
You must know the uniqueness of all these different platforms and if you will succeed on any of the platforms, then you must master that platform and munch your uniqueness or brand on it. Then it will be like driving a vehicle with you controlling it to achieve your objective.
You need to be strategic about where you spend your resources. Rather than misallocating your time across multiple networks, focus on finding the best social media platforms—those that complement your business’s needs—and make the most of the benefits those specific platforms have to offer.
To help you understand what social media networks to choose, we have outlined a simple step to follow in making such decisions:
- Seek the social media platform that is saturated with your target audience.
- Check the platforms your competitors are using and their weaknesses. This will help you know which to choose and how to approach it. You will also know which one to dominate.
- Define Your Objective on Social Media
- Select the platform that can help you best communicate your objective in the most simplified manner.
- Identify Your Resources and Skills.
Doing this will help you know if you can thrive on the platform, your learning curve or your specific needs for outsourcing.
Let us know your thoughts in the comments .
