When you add hashtags to your posts on Instagram, they can appear when people are searching for that hashtag. This will increase your discoverability with different audiences.
Here are 9 different types of hashtags you can use for your business:
- Hashtags indicating your product or service, like #socialmediamanager or #webdeveloper
- Hashtags indicating your niches in your industry, like #instagramsocialmediamanager or #facebookadvertiser.
- Hashtags for Instagram communities in your industry, like #naijabrandchick or #foodiesofinstagram.
- Hashtags for special events or seasons, like #easter or #valentinesday.
- Hashtags using location, like #nigeria, #abuja #madeinNigeria.
- Daily hashtags, like #mondaymotivation, #tuesdaytip, or #wellnesswednesday.
- Hashtags with phrases relevant to what you do, like #becreative or #bakerylove.
- Hashtags with acronyms, like #qotd (quote of the day) or #ootd (outfit of the day).
- Hashtags with emojis, like #shoes👟 or #🌞.
Use a variety of hashtags on your posts and stories, so your posts can reach different communities. For instance, if you have a web developer in Abuja, you can use #abujawebdeveloper to reach those looking specifically for web developers in Abuja, but also use #socialmediamanagerslife for those who are interested in your day-to-day life as a social media manager.
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