Knowing your ideal customers and targeting them with your products or services effectively is like giving water to a thirsty man. He surely wouldn’t resist. S/He will pay whatever price that seems reasonable and he could afford.
Having a well-defined target market is more important than ever. No one can afford to target everyone. Small businesses can effectively compete with large companies by targeting a niche market.
Many businesses say they target “anyone interested in my services.” Some say they target small-business owners, homeowners, or stay-at-home moms. All of these targets are too general.
Targeting a specific market does not mean that you are excluding people who do not fit your criteria. Rather, target marketing allows you to focus your marketing cost and brand message on a specific market that is more likely to buy from you than other markets. This is a much more affordable, efficient, and effective way to reach potential clients and generate business.
If you really want to know who your ideal business customers are then do the following:
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Check the insights and information of your current customer base.
This should be base on people who interact and relate with your brand. If it means selecting a couple of them from your list and analyzing them, then its worth it.
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Start by asking valid questions like ‘who’ and ‘why’ that specific customer engaged with your brand the way S/he did.
This will really help you in discovering the ‘why’ to preach to your ‘who’. This means getting the right message copy to the right ear.
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Check the demographics of the customer including: Language, location, interest, careers, gender etc.
If your product or services are affected by any of the factors. This helps in localising your message copy.
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Understand the platform/media and how your ideal customers interact.
For example, just like the same ideal customers have different activities at different places, so are different platforms tailored for different activities.
A good Knowledge of this will help you effectively cut your message appropriately using the platform
NB: if you are new and don’t have any customer to start with, then perform this exercise on the customers of your competitors.
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